Now, whether you are betting on a $100 dice table at a land-based casino in Atlantic City or playing penny slots on your mobile phone in Punxsutawney, PA., the casino is keeping track of what you bet, how much, and for how long. In the beginning, most of a gambler’s play was evaluated and comped by the floor men and pit bosses that roamed the table game areas, but over the years, the business of free stuff has itself become big business. Free rooms, complimentary steak dinners, and all the whiskey you could drink have been the defining marketing tool of Las Vegas casinos ever since.
There have been great rewards programs in casinos since Benny Binion left Texas for downtown Las Vegas’s Glitter Gulch back in the 50s.
